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Agent TrainingAgent Training: how-to guides for real estate agents
Step-by-step training for working agents from Brian Lee Burke, team leader of The Kenna Group at Keller Williams DTC, licensed since 2003. Each guide has the short answer, the steps, a worked example, a script to explain it to your client, watch-outs and common questions. Free to read.
Leads & scripts
Speed to lead, first-call and callback scripts, day 2 texts, carrier-safe texting, sphere and referral asks. All Leads & scripts training.
Objections
What to say to "just looking," "rates are too high," "we already have an agent" and commission pushback. All Objections training.
CRM & Follow Up Boss
Stages, tags, saved searches, website behavior alerts and showing requests in Follow Up Boss. All CRM & Follow Up Boss training.
Buyers
Buyer consultations, showing tours, first-time buyer steps, new construction, relocation and competitive offers. All Buyers training.
Sellers
Listing appointments, pricing, launch plans, pre-listing inspections, price reductions, expireds and FSBOs. All Sellers training.
Financing & DPA
Buydowns, concessions, CHFA and local down payment assistance, USDA and qualifying a buyer before the lender. All Financing & DPA training.
HUD, VA & FHA
HUD bids and closings, Good Neighbor Next Door, $100 down, FHA and VA loans, assumables and condo approval. All HUD, VA & FHA training.
Contract to close
The Colorado contract, earnest money, inspections, appraisal gaps, closing costs and wire fraud. All Contract to close training.
Specialty
Divorce, probate, reverse mortgage heirs, short sales and pre-foreclosure, mountain property and 55+ communities. All Specialty training.
Agent career
Getting licensed, choosing a brokerage, the first 90 days, daily habits, social media, video and reviews. All Agent career training.
Get found online
Google Business Profile, the map pack, reviews, NAP consistency, schema, AI search and your link in bio. All Get found online training.
Training for real estate agents. Not legal, tax or lending advice. Program rules, forms and limits change; check current rules and your managing broker.