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ApplyBecome the Pad Leader in your market
Pad Leaders are the industry leaders in their market: one per city, chosen on the criteria below. Paid placement alone never buys the Pad Leader title.
What it takes
Thresholds are published and the same for everyone. How we verify each one.
Active license in good standing
Verified on the state license lookup; no recent discipline.
Verified production
12+ closed sides in the last 24 months, or $5,000,000+ in volume, from the MLS or your own record.
Review strength
4.5+ star average with 15+ public reviews, linked to the source (yours or your group's).
Professional web presence
Your own site, an IDX site (AgentLoft, Sierra, Real Geeks or similar) or your Pad Page™.
Signed code of conduct
Accurate advertising, fair housing in every ad, the brokerage name with every team name, and a reply to every lead within 1 business day.
Complete profile
Photo, bio, areas served, license number, brokerage, phone that you answer.
Fast track
Agents already on a partner website platform (for example AgentLoft) or referred by a current Pad Leader get an expedited review. The criteria stay the same.
Price in your market
One price. Your own phone site. Your spot in the directory. Works like an app. You pay once a year. The price depends on your market.
Showing a mid market. Cities outside Colorado start as a mid market until we have their data.
- Your one-page phone site
- Your verified spot in the directory
- PadLeaders Membership included
- Lead forms, instant estimate, calculator, alerts
- Verified badge for your site and email
- Schema, FAQ and live local data
- Everything in Pad Page
- One of 3 Featured spots on your city page (labeled Sponsored)
- Monthly AI answer check
- The one spot per market, on the published criteria
- Top of the city page and the map pin
- Leader badge and monthly market report
Founding 100: your first-year price is locked for 12 months. Flat fees only: no referral fees and no share of commission. Add-ons below stack on later.
Send your application
We check your license on the state lookup, your production from the MLS or your record, and your reviews at the source.
Got it.
Your application is in. Brian's team checks your license, production and reviews and replies within 3 business days.