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The PadLeaders Playbook

The seven systems The Kenna Group runs every day to get found, capture leads and win listings, written as a checklist you can use this week. Brian Lee Burke's methods, with the numbers behind them.

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Your instant estimateSquare feet times the live median list price per square foot in this city, plus or minus 10 percent. An estimate, not an appraisal; your Smart Pricing Report follows.

What's inside

Get found

One page per city with the city and "real estate agent" in the first 100 words; schema that matches the page; one name, phone and brokerage line everywhere.

Keep every number live

MLS numbers rebuilt daily with the date shown; never "right now" over an old number.

Capture the lead

Home value form first, listing alerts second, consent by submission, every form into Follow Up Boss with a tag.

Call until you connect

The Kenna Group's own data: leads with 3+ calls reached hot, warm or pending at 2.2 times the rate of leads with 0 to 2 calls (Sept 2025 to July 2026).

Every lead gets a saved search

Built from what they looked at, titled so it gets opened.

Win the listing

Start every seller with a Smart Pricing Report: three prices, netted comps, a net sheet.

Advertise clean

Brokerage name with every team name, no "best" claims, fair housing in every ad.