The short answer
How to check what ChatGPT says about you as a real estate agent: open a temporary or logged-out chat, ask it who you are and who it recommends in your area, and write down every answer word for word. Repeat in Gemini, Perplexity, Copilot and Google. Then fix wrong facts where they came from: your site, your profiles, old directories.
You can't edit an AI answer directly. You can fix what it reads.
Before you start
Two things skew results, so handle them first.
- Your own history. If you're logged in, the tool may know you. Use a temporary chat, a logged-out window, or a friend's phone.
- Your name twin. There may be another agent with your name in another state. Always add your city and brokerage in at least one prompt so you know which person it's describing.
Give yourself 30 minutes and a blank spreadsheet.
Step by step: how to check what ChatGPT says about you as a real estate agent
- Ask the identity question. "Who is [your full name], real estate agent in [city], [state]?" This tells you what it believes about you.
- Ask the consumer question. Type it the way a client would: "Who's a good real estate agent in [neighborhood or city]?" and "Which agents in [city] help with [your niche: first-time buyers, divorce sales, 55+ moves]?" This tells you whether you show up when nobody uses your name.
- Ask the trust question. "Is [your name] at [brokerage] a good agent? What do reviews say?" Clients ask this right before they call.
- Ask for sources. "What websites did you use for that answer?" In tools that search the web, you'll often get links. Those links are your fix list.
- Run the same prompts in each tool. ChatGPT, Gemini, Perplexity, Copilot, and a plain Google search to see if an AI Overview appears. Answers differ between tools and between days.
- Record everything. Use the table below. Copy exact wording. "Licensed since 2015" when you've been licensed since 2003 is a fix. "Not sure" is also a finding.
- Trace each wrong fact. Search the wrong detail in quotes on Google. You'll often find the old bio, the stale directory page, or the brokerage roster that still lists your old office.
- Fix the source, then wait. Update the page you control, ask the directory to correct theirs, and re-run the audit in 30 days.
What to record
| Column | What to write | Why it matters |
|---|---|---|
| Tool and date | ChatGPT, Oct 19 | Answers change over time |
| Prompt | Exact words you typed | So you can repeat it next month |
| Mentioned? | Yes / No / Wrong person | The headline result |
| Name and brokerage | As stated | Old brokerage is the most common miss |
| Phone, areas, years licensed | As stated | Mismatches here cost calls |
| Specialty | As stated, or missing | Shows if your niche pages are being read |
| Sources cited | URLs listed | Where to fix |
| Tone | Positive / neutral / negative | Flags a review problem |
| Fix needed | One line | Your to-do list |
How to fix wrong facts
Here's how I do it. Fix in this order, because it's the order of how much you control.
- Your own website. One clear About page with your full name, brokerage, phone, areas served and years licensed, in plain text. Not inside an image. If you can, add structured data so the facts are machine readable. See schema markup for real estate agents.
- Your Google Business Profile. Google's guidelines list real estate agents as individual practitioners and say your name should reflect your real-world name. Make it match your website exactly. Start with Google Business Profile for agents.
- Your brokerage roster and portal profiles. These rank well and get read often. Old offices and old phone numbers live here for years.
- Directories and old bios. Every place you've ever had a profile. Claim it, fix it, or ask them to take it down.
- Let the crawlers in. OpenAI says its OAI-SearchBot crawler is how sites appear in ChatGPT search answers and recommends allowing it in robots.txt. Google says a page must be indexed and snippet-eligible to be a supporting link in its AI features. If your site blocks them, your fixes never get read.
Use the feedback buttons in the AI tools too. They don't hurt. Just don't count on them as the fix.
Try this today
Run prompt 1 and prompt 2 in ChatGPT and Perplexity right now. Five minutes. If you aren't mentioned in prompt 2, you've found your project for the month: a page that answers that exact question for your area.
Watch-outs
- Don't panic over one answer. These tools vary. Judge the pattern across several tools and a couple of months.
- Don't try to trick the model. Planting fake reviews, fake award lists or hidden text on pages can backfire with Google and with your license. Fix real facts.
- Don't claim what you can't prove. If an AI calls you the leading agent in your city, don't quote it in your marketing. It's not a source.
- Watch the name twin. If it confuses you with someone else, that's a signal your own pages aren't clear enough about who and where you are.
- Keep it private. Don't paste client names or transaction details into prompts while you're testing.
Sources
- OpenAI: Overview of OpenAI crawlers
- Google Search Central: AI features and your website
- Google Business Profile Help: Guidelines for representing your business on Google
Keep going
- Why this matters now: what AI search means for realtors
- Then improve the answers: how to get found on ChatGPT, Gemini and Perplexity, Claude
- Rather have it run for you? The free AI Visibility Check shows what ChatGPT, Gemini, AI Overviews, Perplexity and Copilot say about you, in one report.
This is training for real estate agents. It isn't legal, tax or lending advice. Check with your managing broker.
AI Visibility Check (free)
We ask ChatGPT, Gemini, Google AI Overviews, Perplexity and Copilot who the real estate agents are in your city, and show you the answers. Reviewed by a person; screenshots taken by hand.
Free
See AI Visibility Check (free)Questions
How do I see what ChatGPT knows about me?
Open a temporary or logged-out chat and ask "Who is [your name], real estate agent in [city]?" Then ask it which sources it used.
Why does ChatGPT have wrong information about me?
Usually because an old page online still has the wrong facts, like a past brokerage or phone number. Find that page and fix it.
Can I ask ChatGPT to correct information about me?
You can use the feedback buttons, but the lasting fix is correcting the websites and profiles it reads from.
How often should I check what AI says about me?
Once a month is plenty. Use the same prompts each time so you can compare.
Why don't I show up when someone asks for an agent in my city?
The tools need clear, indexed pages that tie you to that place and that kind of client. Check that your site isn't blocking search crawlers, then build pages that answer local questions.
Brian Lee Burke is the founder of PadLeaders, a Colorado real estate broker licensed since 2003, team leader of The Kenna Group at Keller Williams DTC (formerly Kenna Real Estate Group) and the author of Mastering Real Estate and The Real Estate Playbook. More about Brian.