Every tool we run for our own group, for you

PadLeaders Membership

All-access pass: the full Answers playbooks, the PadLeaders Playbook and the member prompt library. Monthly training and member pricing are coming at launch.

Full step-by-step playbook on every Answer; the PadLeaders Playbook; the member prompt library. Coming at launch: monthly member training and member pricing on kits. Included with every Pad Page.

$99/year. Included with every Pad Page.

Pad Page membership

Your verified one-page site in the PadLeaders directory, built for the phone.

Directory listing on the US map, state and city pages; your Pad Page with lead forms, instant home estimate, payment calculator, listing alerts, live market charts, sold map, reviews, FAQ, schema and a QR code.

$299 to $799 a year, by market. Featured 1.5x, Pad Leader 2x (one per market).

Top 3 Fixes

Enter your website and city; get the 3 fixes that matter most for getting found on Google and AI, each with why, exactly how, and the kit that does it. Partly manual: automatic checks plus a person's review.

Automatic checks of titles and meta, schema, name/address/phone consistency, Google Business Profile, page speed, mobile view, AI crawler access, llms.txt and reviews; a short report with your top 3 fixes; reviewed by a person before it is sent.

$49 one-time. First one free for the Founding 100.

AI Visibility Check (free)

We ask ChatGPT, Gemini, Google AI Overviews, Perplexity and Copilot who the real estate agents are in your city, and show you the answers. Reviewed by a person; screenshots taken by hand.

Screenshots of 10 prompts like "<city> real estate agent" across 5 assistants, your Google Business Profile check, schema check, and the 3 fixes that move you first.

Free

AI Answer Watch

Monthly tracking of whether AI assistants mention you, plus who reads your site.

20 prompts tracked across 5 assistants every month, AI-crawler visit report (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), 2 fixes a month.

$149/mo

Get Found Lite

Ongoing SEO and AI-answer work for one site.

Monthly audit, missed-search report, 4 articles, 4 page fixes, Search Console watch.

$500 setup + $499/mo

Get Found Pro

One checked site improvement every day, with a Monday report.

Daily change, weekly report, up to 12 articles, comparison pages, free tools, link outreach.

$1,000 setup + $1,500/mo

Live Numbers Page

"<City> Real Estate Statistics": the page journalists, Google and AI tools quote. Colorado cities from our data; public data for agents outside Colorado.

20+ sourced stats with publisher and date, 3 charts, FAQ, Dataset schema, monthly refresh.

$399 setup + $79/mo per city

Missed-Search Radar

3 rank opportunities a week: real searches in your cities that your site has no page for.

Google, Bing and DuckDuckGo autocomplete checked against your sitemap, scored by how often the engines suggest each search (an autocomplete score, not search volume), with a page idea for each. The $99 tier adds Search Console 'almost ranking' searches. Suggestions only; no ranking promises.

$49/mo. $99/mo with Search Console.

Google Maps Tune-Up

Google Business Profile set up right and kept current.

Categories, services, service area, photos, same name/address/phone everywhere, Q&A, citations, an honest review-request system, monthly calls/directions report.

$499 setup + $299/mo

Google Profile Weekly Posts

Four posts a month on your Google Business Profile, written and published for you.

Weekly local market or listing post with a photo, the brokerage line, no emojis, no claims we cannot prove.

$99/mo

Index Guard

Daily watch on your site's health in Google.

Daily Search Console watch, up to 10 indexing requests a day on pages you approve, alerts for 404s, soft 404s and 'crawled, not indexed', 3 rank opportunities a week, weekly report. Google decides what it indexes; we cannot promise indexing or rankings.

$199/mo (included in Get Found Pro)

Neighborhood Maps

A clean SVG map of a city or neighborhood for any page. City and county boundaries from US Census TIGER files, with your pins and labels.

SVG map of a city or neighborhood: Census TIGER boundaries, roads, your pins and labels.

$149 each. 5 for $499. Map + guide links $249.

Make Your Info Match Everywhere

We cross-check your name, brokerage, address, phone, license and reviews across the web and give you a fix list, with public corrections filed with your OK.

Audit of your site, brokerage roster, Google Business Profile, Zillow, Realtor.com, the state license lookup and the main directories; a mismatch list; fix list + public corrections filed with your OK; monthly re-check.

$299 one-time. Monthly re-check $49/mo.

Smart Pricing Report

The 10-page seller pricing report that wins the listing appointment.

Value band, three ways to price, comp grid with concessions netted out, 5 charts, net sheet, marketing plan; your name, brokerage and colors.

Done for you $149 each (24 hours), 5 for $599. Interactive web version $199. Kit $99 one-time (in the Report Vault).

Appointment Deck Builder

Listing presentations and buyer consultations filled in for one client in minutes.

Listing presentation for an address, buyer consultation for a client, your brand locked in, PDF plus a click-through HTML deck you can post on your own site for a link.

Done for you $39 per deck. Self-serve kit $79 one-time (unlimited decks).

Listing Launch Kit

Everything a new listing needs, the day photos arrive.

35-second vertical video, property flyer, 4 social graphics (4 sizes), landing-page block for your own website, just-listed email; brokerage line on every piece.

$249 per listing

Fair-Housing-Checked Listing Descriptions

MLS remarks and social captions written from the facts, checked for fair-housing words.

MLS public remarks (counted against the character limit you enter from your MLS), private remarks and 3 social captions, written from your facts only; a checker flags fair-housing risk words and best/#1/guaranteed claims, with suggested replacements. Screening aid, not legal advice.

Done for you $19 each. Self-serve kit $49 one-time (unlimited use).

Showing Day Report

Branded tour packet for buyers: one home or a side-by-side Property Showdown.

Per-home scorecards, photos, notes space and a ranking page from an MLS export.

Kit $79 one-time (also in the Report Vault bundle). Done for you $29 per report.

Client Report Pack

Seller net sheet, buyer offer strategies, cost of ownership, area market and HOA reports.

Nine branded client reports on demand, PDF, your brand.

$99/mo

Seller Calculators

Offer Simulator, 3 Ways to Sell and Rent or Sell: a downloadable kit for your own seller pages.

WordPress plugin plus a one-paste embed for any site: three interactive calculators; commission field starts empty; no cash-offer claims.

$49/mo all three, or $299 one-time per site

Listing Videos

Vertical listing video from your own photos.

35 seconds, price and address, brokerage line on every frame. Ships silent; add music from the app's licensed library.

$49 each. 5 for $199.

Property Showdown^™

Buyer tour packet: one home or several side by side with a ranking page.

Claude skill kit; step-by-step install and use guide; branded PDF template with your name and brokerage; sample report. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing.

$79 report kit

The Truth Report^™

Why a listing is not selling: price, days on market and the competition, in plain words.

Claude skill kit; step-by-step install and use guide; branded PDF template with your name and brokerage; sample report. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing.

$79 report kit

Buyer's Advantage Report^™

Three offer strategies for one home, with the numbers behind each.

Claude skill kit; step-by-step install and use guide; branded PDF template with your name and brokerage; sample report. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing.

$79 report kit

Seller Net Sheet

What the seller keeps after costs, at three prices.

Claude skill kit; step-by-step install and use guide; branded PDF template with your name and brokerage; sample report. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing.

$49 report kit

Total Cost of Ownership Report^™

The full monthly cost of a home, and rent vs buy.

Claude skill kit; step-by-step install and use guide; branded PDF template with your name and brokerage; sample report. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing.

$49 report kit

Area Market Report

One area's prices, days on market and inventory with charts.

Claude skill kit; step-by-step install and use guide; branded PDF template with your name and brokerage; sample report. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing.

$59 report kit

Market Competition Report^™

The homes a listing competes against, side by side.

Claude skill kit; step-by-step install and use guide; branded PDF template with your name and brokerage; sample report. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing.

$59 report kit

Neighborhood Intel Report^™

Compare areas on prices, homes and commute facts (no schools, crime or demographics).

Claude skill kit; step-by-step install and use guide; branded PDF template with your name and brokerage; sample report. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing.

$59 report kit

Inspection Preview Report^™

What the inspection is likely to look at, by the home's age and systems.

Claude skill kit; step-by-step install and use guide; branded PDF template with your name and brokerage; sample report. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing.

$49 report kit

HOA & Metro District Report^™

HOA dues, metro district taxes and what they cover.

Claude skill kit; step-by-step install and use guide; branded PDF template with your name and brokerage; sample report. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing.

$49 report kit

Smart Pricing Report^™ kit

The 10-page seller pricing report, as a skill kit you run yourself.

Claude skill kit; step-by-step install and use guide; branded PDF template with your name and brokerage; sample report. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing.

$99 report kit

Report Vault

All 11 report kits in one bundle, with updates as kits improve.

All 11 Claude skill kits and guides; branded templates; updates. Informational only: not an appraisal, inspection, legal or tax advice. Check every figure before sharing. Add the Report Vault and your clients can order a Smart Pricing Report^™ right from your Pad Page. It turns on when you add the bundle.

$299 bundle (all 11 kits). Team license $799.

60-Second Lead Reply

Every new lead gets a text back in under a minute, day or night, then a hand-off to you.

AI first text with quiet hours, carrier-compliant wording, question about timing and price, instant alert to you, everything logged in Follow Up Boss.

$299 setup + $199/mo

90 Days of Gain for Follow Up Boss

The follow-up plan The Kenna Group runs, installed in your account. Built by hand in your Follow Up Boss account; first installs.

12 named calls over 84 days, day-88 last touch, pause on reply, tags, stages, carrier-safe texts. Texts are one-tap tasks for the agent, not automatic sends; Follow Up Boss automations send the emails and create the tasks.

$1,500 setup. Written playbook $297. Tune-up $199/mo.

Saved-Search Autopilot

Every lead gets a saved search built from what they looked at.

Search built per lead with a title written to get opened; email opens back into your CRM.

$299 setup + $99/mo

Open House Sign-In

Tablet or QR sign-in that drops every visitor into your CRM with a saved search.

Branded sign-in page, Follow Up Boss tags, thank-you text, saved search from the house they toured.

$29/mo or $199 one-time

Ask-Your-Agent Chat

A chat on your site that answers buyers and sellers and sends you the lead.

Answers from your own knowledge file, listing search on your IDX, contact capture, lead + note to your CRM.

$299 setup + $99/mo

Opportunity Finder

Daily email of public posts where someone needs an agent in your area.

FSBOs, probate, tired landlords, REO/BPO work, relocation posts; you approve all outreach.

$99/mo per metro

Equity Pulse

A monthly email to each past client with their home's value range and equity, from live local sales.

Value range from recent nearby sales, estimated equity, home anniversary note, one-tap "what's my home worth" reply to you.

$99/mo up to 500 contacts. $199/mo up to 2,000.

Market Shift Alerts

Past clients hear from you when their neighborhood's numbers move.

Email drafts for your past clients when an area's 3-month median price or days to sell moves past a line you set; area-wide price-cut count; you send from your own email.

$49/mo

Review Engine

Every closed client gets asked for a review on day 3 and day 30.

Review requests to Google and Zillow on day 3 and day 30: Follow Up Boss automations send the emails and create one-tap text tasks for the agent (texts are not automatic sends). Every client asked, never gated, never paid, never written by us.

$149 setup + $79/mo

Monthly Market Report

One city a month: charts, sale vs list, price cuts, days on market, FAQ.

Web page + email version + social graphics.

$199/mo per city (+$99 each extra city)

Colorado Housing News Share Kit

Three Colorado housing news posts a week with captions and graphics. Colorado agents only.

3 graphics with your name, phone, brokerage line and Equal Housing mark, captions with no emojis, links to the original news stories, and a client email you send.

$49/mo

Social Video Studio

Short videos every month for agents who will not film. We deliver the video files; you post them.

8 videos a month (house knowledge, market, listings), captions and brokerage line. We deliver the video files; you post them. Ships silent.

$499/mo

Prompt Pack: Listing Descriptions

ChatGPT and Claude prompts that write MLS remarks from your facts and flag fair-housing words.

You are writing MLS public remarks for a Colorado listing. Use only these facts: [beds, baths, square feet, lot, updates, HOA, metro district]. 900 characters max. Do not describe the people who should live here, schools, safety, or neighborhood character. After the remarks, list any words that could raise a fair-housing question and suggest a neutral replacement.

$19

Prompt Pack: Buyer and Seller Follow-Up

Texts and emails for day 0 to day 90, written to get a reply, carrier-safe.

Write 3 short text messages (under 160 characters each) to a buyer lead named [first name] who looked at [address] in [city] 2 days ago and has not replied. No emojis, no links in the first text, no pressure. Each text ends with one easy question. Sign nothing; the CRM adds my name.

$29

Prompt Pack: Market Report Writer

Turn a table of monthly numbers into a plain-English market update with the source and date.

Here is a table of [city] monthly MLS numbers: [paste]. Write a 200-word market update for homeowners. State each number with its month. Say what changed since last month and last year. No predictions. End with: 'Source: [MLS], updated [date].'

$29

Prompt Pack: Objection Handling

Role-play and rebuttal prompts for rates, commission, 'we will wait' and 'my cousin is an agent'.

Play a seller in [city] who says: 'We want to wait until rates drop.' Stay in character and push back twice. After I say 'end', score my answers on empathy, facts and next step, and give me one better line to try.

$29

Prompt Pack: Social Posts

30 days of local posts with the brokerage line, no emojis, no claims you cannot prove.

Write a 60-word Instagram caption about [one local fact with source and date]. No emojis. End with: '[Name], [Team] at [Brokerage]'. Do not use 'best', 'top' or '#1'.

$19

Prompt Pack: Open House Follow-Up

Same-day texts and emails for every visitor, sorted by what they told you.

I held an open house at [address]. Visitor: [name], said [notes]. Write a same-day text (under 160 characters) and a next-day email (under 120 words) that reference one thing they said and offer one specific next step.

$19

Prompt Pack: CMA Explainer

Explain a pricing report to a seller in plain words: the three prices and why.

Here are my comparable sales and adjustments: [paste]. Explain to the seller, in 150 words at a 6th-grade reading level, why the recommended list price is [price]. Name the two strongest comps by street, and say what would move the price up or down.

$19

Prompt Pack: Claude Code for Your Website

Prompts that have Claude Code audit your site's titles, schema and missing city pages, then fix them with your OK.

Read my sitemap at [URL]. List every page whose title tag does not contain the city name and the words 'real estate', and every page missing RealEstateAgent or FAQPage schema. Propose a fix for each, but change nothing until I approve the list.

$49

Prompt Pack Bundle

All 8 prompt packs, plus every new pack we add.

$99

Agent Scorecards

Daily calls, conversations and who to call next, for every agent on your team.

Daily dashboard per agent, team leaderboard, weekly 1:1 sheets, from your Follow Up Boss.

$500 setup + $29 per agent/mo (5-seat minimum)

AI Role-Play Coach

Practice the call before the call.

22 scenarios, plays the lead cold, scores 5 skills, one fix, tracks progress. Runs in your own Claude (needs a Claude plan with Skills). Download plus a 10-minute install.

$29/mo per agent. Team $199/mo up to 10.

Recruiting Pages

A "join our team" page that sells your team to the agents you want.

Split and onboarding facts, training calendar, video slot, application form to your CRM, schema.

$499 setup + $49/mo

Transaction Coordination

Contract to close handled by a licensed Colorado transaction coordinator.

Deadlines, disclosures, title, lender, inspection, appraisal, HOA documents, walk-through, closing table; same-day answers.

Flat fee per file, quoted by the coordinator (Colorado market runs $300 to $700 a side)

AI Office Setup

Claude set up for your whole team: reports, brand, role-play, onboarding.

Report skills, brand skill, role-play, onboarding project, daily coach.

$1,500 setup (seats paid to Anthropic directly)

Team Pack

Pad Pages for every agent on your team, branded to your team and brokerage, plus a team page and Follow Up Boss setup.

A branded Pad Page for every agent; one team Pad Page; Follow Up Boss lead routing, ponds, automations, tags and the saved-search flow; role-play coach seats for every agent; volume pricing from 10% to 25% off.

Volume pricing: 10% off at 5+ seats, up to 25% off at 100+

Brokerage Program

Office-branded Pad Pages for every agent, an office directory page and bulk onboarding from your roster.

Office-branded Pad Pages; office directory page; bulk onboarding from the office roster; each agent verified against public data; custom pricing up to 25%+ off.

Custom: up to 25%+ off. Request a quote online.

Full WordPress Site

A full site you own, phone-first, with your lead handler built in.

Starter (about 20 pages) or full (50+ pages), FUB lead handler, privacy page, site map, trust-bar footer. Hosting stays in your own account; care covers updates and fixes.

$2,500 or $5,000 setup + $149/mo care (hosting stays in your own account)

Live MLS Search on Your Pad Page

Live MLS search on your Pad Page. Coming: we are working on IDX partnerships; availability depends on your MLS; not guaranteed.

We embed your IDX vendor (iHomefinder, Showcase IDX or your MLS's IDX) on your Pad Page: search, listings and alerts from YOUR feed, under YOUR license.

$99 setup + $29/mo (your IDX vendor bills you)

Mortgage Calculator Widget

A payment calculator with sliders that you paste into WordPress.

Widget code; install guide; Equal Housing and illustration-only disclaimer text.

Price set at launch

Pad Widgets for WordPress

Reviews, live stats, listings map, seller tools and chat as one plugin.

Pick any widget; it loads only on pages that use it.

$19 to $49/mo each, or all for $99/mo

PadLeaders Theme

The WordPress theme behind PadLeaders: modules, schema and a Follow Up Boss lead handler, ready to re-skin.

Theme zip with importer; schema; Follow Up Boss lead handler; docs and changelog; single-site license (no resale).

Coming soon

Ad Compliance Scanner

We check your site, social bios and listings for the problems that start Commission complaints.

Brokerage name with every team name, "Real Estate" in a team name, fair-housing words, "best", "#1" and "top" claims without proof, missing Equal Housing logo, stale numbers; a fix list in plain English. Not legal advice.

First scan free. Monitoring $39/mo. Done-for-you fix pass $199.

Luxury Buyer Brief

A gated guide for luxury buyers: neighborhoods by price band, drive times and the questions to ask.

Free lead magnet. Branded for your leads: $149 setup

HUD Homes $100-Down Guide

How the HUD $100-down program works for owner-occupants, step by step.

Free lead magnet. Branded: $149 setup

Divorce Home-Sale Guide

Sell, buy out or keep: the three paths for the house in a Colorado divorce, with the numbers. Colorado-only for now.

Free lead magnet. Branded: $149 setup

Seller Playbook

Pricing, prep, offers and closing for home sellers, in plain words. Colorado-only for now.

Free lead magnet. Branded: $149 setup

AI Phone Receptionist

Answers your line after hours, books showings, texts you the summary.

Join the waitlist

Live-Number Postcards

Monthly postcards with your farm's real numbers and a QR code to your Pad Page.

Join the waitlist

Lender Pad Pages

Co-branded Pad Pages for loan officers, with the Equal Housing Lender line built in.

Join the waitlist

Neighborhood Newsletter

A monthly email for one subdivision: sales, listings, permits and events.

Join the waitlist

Niche Pad Pages

Pad Pages for divorce, probate, relocation and military-move specialists, with niche FAQs.

Join the waitlist

Buyer Tour Planner

Route, times and a shared scorecard for every showing day, texted to your buyer.

Join the waitlist