What to post after the election as a real estate agent is simple: post the housing numbers, not the politics. On November 3, 2026, Democrats won the U.S. House and, by major networks' projections, the Senate. Your sphere has seen the headlines. What they have not seen is what it means for their home, and that is the one question you can answer better than anyone they follow. This one-week plan gives you three posts, a text to your sphere and the one link to put in all of it.
Should real estate agents post about the election at all?
Yes, about housing. No, about candidates. Your clients vote every way there is, and every one of them has a house, a lease or a mortgage. Three rules keep a post useful and safe:
- Nonpartisan, every time. Talk about rates, prices, inventory and timing. Leave out who should have won.
- Local numbers beat national headlines. A national story is everywhere this week. Your city's numbers are not.
- Brokerage name on every post. Most states require it in advertising, and it is one more fact that matches across the web.
What should I post on day 1? The local numbers
Pull your local association's October report or your MLS stats and post three numbers with one sentence each. Here is what that looks like with Denver's October 2026 numbers from the Denver Metro Association of Realtors:
Example post: "The election is over. Here is what Denver's housing market actually did in October: 2,748 homes sold, down about 24% from last year. The median detached home sold for $645,000. And 65% of sales came with a seller concession, averaging $12,557. Buyers have room to negotiate. Sellers who price right still sell. Questions about your home? I'm one text away." Then your name and brokerage.
Swap in your own market. If you are not sure where to find the numbers, your MLS stats tab and your local Realtor association's monthly report are the two places to start.
What should I post on day 3? Rates, explained once
Everyone will ask whether rates are about to fall. Answer once, plainly: elections do not set mortgage rates; Treasury yields, inflation and the Federal Reserve do. Freddie Mac's 30-year fixed averaged 7.18% on November 5, 2026. Then show what a rate change does to a payment:
| 30-year rate | Monthly principal and interest, $500,000 loan |
|---|---|
| 7.5% | $3,496 |
| 7.0% | $3,327 |
| 6.5% | $3,160 |
| 6.0% | $2,998 |
One sentence of context is enough: "Half a point is about $170 a month on a $500,000 loan. If you are waiting for rates, let's look at what a seller-paid buydown would do for you today."
What should I post on day 5? The question you get most
Pick the one question your clients actually asked this week and answer it in a short video or a three-line post. The most common ones right now:
- "Should I wait to buy until after the new Congress takes office?"
- "Will my home be worth more or less now?"
- "Are sellers still paying closing costs?"
Answer with a number and a next step, never a prediction. "I don't know where rates will be in March. I do know sellers paid concessions on most sales last month" is a better post than any forecast.
What should I text my sphere this week?
Keep it personal and short, and send it one by one, not as a blast:
"Hi [name], lots of election news this week. If you're wondering what it means for your home or your plans, I put together the real numbers for [city]. Happy to send them over, no strings."
The people who reply are your warmest leads of the month. Log every reply in your CRM the same day.
What should every post link to?
One page with your verified facts. When a post lands, people tap through to check you: your license, your brokerage, your reviews, how to reach you. If that click lands on an old profile with a former brokerage or a dead phone number, you lose them. A Pad Page™ is that page: license and brokerage checked at the source, reviews linked to where they live, your service area in plain words, and a one-tap save-contact button. It also puts you in the PadLeaders directory, one agent per city.
For a full consumer version of the Denver numbers to share with clients, see The Kenna Group's Denver market update on kennarealestate.com.
This post is general marketing information, not legal advice. Check your state's advertising rules and your brokerage's policies before you post. PadLeaders is owned by Brian Lee Burke's company, Kenna Group Enterprises. This post recommends our own product.
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Questions
Should real estate agents post about the election?
Post about what the result means for housing, not about the candidates. Clients of every party buy and sell homes, and a nonpartisan, numbers-first post helps all of them.
What should I say when a client asks if the election will change home prices?
Say that no single vote resets local prices. Rates, inventory and the last 90 days of sales in their neighborhood do, then show them those numbers.
Will mortgage rates drop because of the election?
Not directly. Rates follow Treasury yields, inflation and the Federal Reserve. Freddie Mac's 30-year fixed averaged 7.18% on November 5, 2026.
What should I link to in my posts?
One page with your verified facts: license, brokerage, phone, reviews and service area. A Pad Page is built for that, so a client who saves you can find and check you later.
Brian Lee Burke is the founder of PadLeaders, a Colorado real estate broker licensed since 2003 and team leader of The Kenna Group at Keller Williams DTC. More about Brian.
