5 social posts that get real estate agents calls

The five posts

1. The dated local number

One number, one city, one date, one sentence on what it means. This is the post people send to a spouse or a friend who is thinking about moving.

Caption pattern: "[City] had [number] homes for sale on [date], up from [number] a year earlier ([MLS name]). More choice for buyers, more competition for sellers. Want the numbers for your street? Message me. [Your Name], [Team Name] at [Brokerage Name]." Fill the brackets from your own MLS the day you post.

Use a plain graphic with the number large, or film yourself saying it in 20 seconds in front of a recognizable spot in town.

2. The 45-second listing walk-through

Film the house the way a buyer walks it: front door, main living space, kitchen, primary bedroom, the one feature people will talk about. Say the price, the beds and baths and the city. End on the address or the neighborhood.

Describe the house, never the people. No "perfect for a young family", no "safe area", no school talk. Those are fair housing problems. "Four bedrooms, a fenced yard and a three-car garage" says the same thing without the risk.

3. The question you answered this week

Every week a client asks something other people want to know. "Can I buy with 3 percent down?" "What does a metro district cost in Parker?" Answer it in one post, with one number and where it came from.

This is the post that gets "I have a question too" messages. End it with an open invitation: "What else do you want to know about buying here? Send me your question."

4. The closing story, with permission

A short story of a real result: the problem, what you did, how it ended. Get the client's written OK before you post their name, face or address. Without it, tell the story without them.

Keep it factual. An example of the tone: "Our sellers had two weeks before a job transfer. We priced from three nearby sales, listed on a Thursday and had four showings by Sunday." No "record-breaking", no "best result in the neighborhood" unless you can prove it with a named, dated source.

5. The direct offer

Once a week, ask plainly. "I am pulling home value numbers for anyone in Highlands Ranch this week. Comment or message me your street name and I will send you the last five sales near you." A direct offer with a specific, free, useful thing turns a scroller into a conversation.

Answer every comment and message the same day. A reply two days later loses most of the value of the post.

The brokerage line rule in Colorado

Colorado Real Estate Commission Rule 6.10 covers advertising, and social media is advertising. The rule requires the brokerage name in advertising, and when a team name appears, the brokerage name appears with it. A post that says only "The Smith Team" with no brokerage name is a compliance problem.

The simple fix is one line you use everywhere: "Your Name, Team Name at Brokerage Name". Put it in your bio on every platform. Add it to the end of any caption that advertises a listing or your services. Put it on the last frame of every video and on every graphic. Other states have their own rules; check your state commission before you post.

This line also helps you get found. When your name, team and brokerage read the same on Instagram, Facebook, your Google Business Profile and your website, search engines and AI assistants see one consistent person, not four.

Rules that keep a feed clean

• No emojis. Our house rule. Plain sentences read as professional.
• No "best", "top" or "number one" claims without a named, dated source you can show the Commission.
• Your photos only, or photos you have written rights to. MLS photos belong to the photographer or the listing agent.
• No descriptions of who lives somewhere. Describe homes, prices and features.
• Dates on every number. A number without a date is out of date the day after you post it.

A weekly plan you can keep

1. Monday: the dated local number.
2. Wednesday: a listing walk-through or the question you answered.
3. Friday: a closing story or the direct offer.

Batch them. Pull the number, film two videos and write three captions in one 45-minute block on Monday. Then spend the rest of the week answering the people who reply. The replies are where the calls come from.

How to tell what is working

Once a month, list your posts and three numbers for each: sends or shares, comments, and messages that started from the post. Ignore likes on their own. After a month, you will see which of the five types your market responds to. Post more of that one.

Track the conversations in your CRM with a tag for the source, such as "Instagram" or "Facebook". That is the only way to know whether social turned into appointments and closings.

Get the captions written for you

Our Prompt Pack: Social Posts gives you 30 days of local post prompts for ChatGPT or Claude. Each one starts from a fact you supply, ends with your brokerage line, uses no emojis and avoids claims you cannot prove. It can help you post on a steady schedule. It does not promise calls; the follow-up is still yours.