™To get found on Google AI Overviews as a real estate agent, your pages have to be indexed by Google, eligible to show a snippet, and good answers to the questions a buyer or seller asks. Google says there is no extra markup and no separate program. The work is ordinary SEO done with more care: one clear page per question, facts with dates, and your name and brokerage stated the same way everywhere. This answer covers what Google has published, how AI Overviews pick sources, and the pages we build for agents.
We run these systems on our own group's sites at The Kenna Group at Keller Williams DTC. Our main site earned about 11,700 Google clicks and 1.18 million impressions in the 28 days before October 18, 2026, nearly all of it from local answer pages, not the home page. What follows is Google's guidance plus what we see work. Our opinions are labeled.
What AI Overviews and AI Mode are
Google began showing AI Overviews in United States search results on May 14, 2024. An AI Overview is a short written answer above the regular results, with links to the pages it drew from. AI Mode, which Google opened to all US users on May 20, 2025, is a separate tab for longer questions and follow-ups.
Google's Search Central page "AI features and your website" says both features show links to supporting websites, and that AI Overviews appear only when Google's systems decide they add something to classic Search.
What Google says you need
The same page says there are no additional requirements to appear in AI Overviews or AI Mode, and no special optimization beyond normal SEO. To be eligible as a supporting link, a page has to be indexed and eligible to show in Google Search with a snippet. Google lists the basics:
- Let Googlebot crawl the page, and make sure the server and hosting allow it.
- Make the important content available in text, not only in images or video.
- Use internal links so Google finds every page.
- Give people a good page experience on phones and computers.
- Make sure structured data matches the visible text.
Query fan-out: why one page is not enough
Google says AI Overviews and AI Mode use a "query fan-out" technique. One question becomes several related searches across subtopics, and the answer pulls from the pages those searches find. For an agent, that changes the math.
A buyer types "should I buy a house in Castle Rock". Fan-out turns that into searches like "Castle Rock median home price", "Castle Rock homes for sale", "Castle Rock property taxes", "Castle Rock metro district" and "Castle Rock days on market". An agent with one city page competes for one of those. An agent with a city page plus pages that answer the related questions competes for all of them.
Our method for this: we run each city's questions through Google autocomplete, compare the suggestions to our own sitemap, and build a page for every real search we have no page for. We call it the missed-search list, and it runs daily on our sites.
What gets an agent's page cited
Answer first, in the first 100 words
Put the target search in the first sentence and answer it in the first paragraph. A first line in this format: "Castle Rock homes for sale: [count] active listings, median list price [price], updated [date]." The rest of the page explains. AI Overviews quote clear, early answers.
Specific, dated numbers with a source
The 2023 generative engine optimization study by Aggarwal and colleagues found pages with statistics and cited sources were used more by generative engines, by up to about 40 percent in their tests. Our rule on every page is that market numbers update on a schedule and show the date. "Right now" over a six-month-old number is worse than no number.
No thin or copied pages
Twenty city pages with the same paragraph and a swapped city name give Google nothing to cite. Each page needs facts that belong to that place: its own prices, its own tax lines, its own HOA patterns, its own questions. Our standing rule is that a page we cannot make specific does not get built.
Structured data that matches
Use RealEstateAgent schema on your agent page, FAQPage schema on question sections, and BreadcrumbList for site structure. Google's general structured data guidelines say markup must reflect what users see on the page.
Phone-first pages
Google finished moving all sites to mobile-first indexing in 2023, so the phone version of a page is the version Google reads. On our own main site, 72 percent of Google clicks in October 2026 came from phones.
Why it matters even if clicks drop
Pew Research Center published a study in July 2025 based on the browsing data of 900 US adults. When an AI summary appeared, people clicked a regular result on 8 percent of visits. Without one, they clicked on 15 percent. Google disputes that clicks are falling overall and says AI features send higher-quality visits. Either way, the agents whose pages are cited inside the summary get seen. The ones below it get scrolled past.
How to measure it
- Search Console: Google says AI feature traffic is counted in the Performance report under the Web search type. Watch impressions and clicks on your question pages month over month.
- Manual checks: search your ten main questions on your phone, signed out, and note whether an AI Overview appears and which links it cites.
- Indexing: use the URL Inspection tool on every new page. A page Google has not indexed cannot be cited.
Where Get Found Lite fits
Get Found Lite is the done-for-you version of this work for one site: a monthly audit, the missed-search report, an AI-crawler report, four articles and four page fixes a month, and a watch on Search Console. It can help an agent's pages get found and cited. It is not a promise of placement in AI Overviews or any search result.
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Is there a special tag or setting for Google AI Overviews?
No. Google says there are no additional requirements to appear in AI Overviews or AI Mode. A page has to be indexed and eligible to show a snippet in Google Search. The same SEO basics apply.
Do AI Overviews reduce clicks to my site?
A Pew Research Center study from July 2025 found people clicked a regular result on 8 percent of visits when an AI summary appeared, compared with 15 percent when one did not. That is why being one of the cited links matters.
Where do I see AI Overview traffic?
Google says clicks and impressions from AI features are counted in the Search Console Performance report under the Web search type. They are not split out on their own.
Can I stop Google from using my page in AI Overviews?
Google says the nosnippet, data-nosnippet, max-snippet and noindex controls apply. Using them also limits how your page shows in regular results, so most agents leave them off.
Brian Lee Burke is the founder of PadLeaders, a Colorado real estate broker licensed since 2003, team leader of The Kenna Group at Keller Williams DTC (formerly Kenna Real Estate Group) and the author of Mastering Real Estate and The Real Estate Playbook. More about Brian.
- Google Search Central: AI features and your website, accessed October 2026
- Google: Generative AI in Search, May 14, 2024
- Google: AI Mode in Search, Google I/O, May 20, 2025
- Pew Research Center: Google users are less likely to click on links when an AI summary appears, July 22, 2025
- Aggarwal et al., GEO: Generative Engine Optimization, arXiv 2311.09735, November 2023
- Google Search Central: General structured data guidelines
- Google Search Central blog: Mobile-first indexing has landed, October 31, 2023
- Google Search Console, kennarealestate.com, 28 days to October 18, 2026